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Strategic Plan

In order to develop a set of strategic recommendations adjusted to the reality of Engineering & Tooling companies, we should distinguish different types of companies operating in this business sector:

  • Engineering, design and marketing companies (typically small or medium size);
  • Mouldmaking machining companies (typically small size);
  • Integrated companies, with engineering, design and production (typically medium or large).


Based on the businesses types above mentioned and in order to develop strategies for market success, have been defined a set of recommendations about the positioning to be assumed by engineering & tooling companies that meet their needs. These recommendations are based on four key areas:

  • Technological basis;
  • Internal skills;
  • Customer’s relationship;
  • Competitive positioning.


We did set up a strategic map for this business community by highlighting key areas for engineering companies, as well for design and marketing and for production companies.

On this map we stress the need to establish a permanent dialogue between the different areas of competence and of technology basis.


Thus, after an extended discussion, we can state that the strategic options identified to strengthen the competitive positioning of Engineering & Tooling companies are:

  • High specialization;
  • Bet in market niches or products in the early stages of the life cycle (less competition);
  • Focus on high complexity products;
  • Bet in areas with high barriers to entry by dimension (micro or macro) or by the machining complexity.